A few months back we posted about our love of TOMS. Here’s the link for reference. Again, TOMS has come front of mind to us. This time since they announced they’re now venturing beyond shoes. Take a look at The Reveal video from this week:
Using their same model of “One for One™”, TOMS now will help give sight to people in need through medical treatment, prescription eyeglasses and various types of surgery, administered by their partner, Seva Foundation.
The initiaive reminds us of some others doing similar programs. For instance, Warby Parker and their “Buy A Pair, Give A Pair” model. Neil Blumenthal of Warby Parker responded positively to TOMS’ news. In addition, we thought of the Adaptive Eyecare by Oxford University physics professor Joshua Silver – liquid-filled, custom-fit affordable eyeglasses that were included in the Project H Design exhibit and book entitled, Design Revolution: 100 Products that Empower People.